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SECTION 04 / 08
COLOR, DECODED
04 / 08

Role-Based Palette Structure

Every modern design system organizes colors by what they DO, not what they look like. Each color has a job. This is how Apple, Google, Stripe, Linear, and Figma all think about color.

Primary
BRAND
The main brand color. Used for buttons, links, key actions. The color people associate with the product.
Neutral
GRAY SCALE
Backgrounds, borders, body text, subtle UI elements. Usually a warm or cool gray scale with 9–12 shades.
Accent
HIGHLIGHT
A second color used for highlights, badges, callouts. Should contrast with the primary. Optional but powerful.
Semantic
FEEDBACK
Success (green), error (red), warning (yellow), info (blue). Used for status, alerts, validation. Almost universal.