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SECTION 06 / 08
COLOR, DECODED
06 / 08

Famous Palettes by Industry

Real palettes from real brands. Notice how each industry has its own conventions: fintech leans blue and trustworthy, dev tools lean dark and minimal, food brands lean warm and appetizing. Steal the structures.

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FINTECH & SAAS
Stripe
Trust + modernity, the fintech standard
#FFFFFFBG
#0A2540TEXT
#635BFFBRAND
Vercel
Clean, technical, developer-first
#FAFAFABG
#0070F3BRAND
#000000TEXT
DEV TOOLS & PRODUCTIVITY
Linear
Premium dark mode, indigo accent
#0E0E10BG
#5E6AD2BRAND
#F4F4F5TEXT
Notion
Warm whites, charcoal text, soft accents
#FFFFFFBG
#37352FTEXT
#E16259ACCENT
SOCIAL & MEDIA
Twitter / X (classic)
Sky blue, neutral white, conversational
#FFFFFFBG
#1DA1F2BRAND
#14171ATEXT
Instagram
Pink-to-purple gradient brand
#FAFAFABG
#E1306CBRAND
#405DE6ACCENT
FOOD & HOSPITALITY
Airbnb
Coral pink, hospitality, warmth
#FFFFFFBG
#FF2D55BRAND
#000000TEXT
Starbucks
Forest green + cream, premium coffee
#006341BRAND
#F1F8F5BG
#CBA258ACCENT
WELLNESS & FASHION
Aesop
Apothecary cream + warm tan, premium
#F5F1EABG
#1A1A1ATEXT
#D4A574ACCENT
Glossier
Pure neutral, all-product-no-noise
#FFFFFFBG
#F5F5F5SOFT
#000000TEXT
CONTENT & EDITORIAL
Substack
Editorial neutral + signature orange
#FFFFFFBG
#1A1A1ATEXT
#FF6719BRAND
Spotify
Black + electric green, audio brand
#FFFFFFBG
#121212DARK
#1ED760BRAND